I'm calling to see if we can provide assistance. We're a platform that helps companies like yours. (pause) Do you have two minutes to chat? (prospect says yes) Great, thank you. Instead, create your own cold call script. It probably sucks for you, but it's worse for your prospects, brand, and productivity. Now, if you are calling your prospects and saying the same thing to all of them, essentially pushing your product - just stop. That means if you call 100 people using these kinds of scripts, you'll only get a second call with one of them. And you probably won't be surprised to learn they convert at an abominable rate: Less than 1%. There are lots of calls like these taking place every day. Rep: Is it okay if I check back in six months?ĭon't laugh. When will be a good time to check in with you? Rep: But if I could borrow ten minutes of your time, I can tell you how quickly we can take your business to the next level. I found your information while searching for business consultants in Wichita and I think you could be a great fit for our services.ĭo you have a moment to talk about your business' call service provider? Here's another typical cold call script example. Rep: Are you the decision-maker? Give me two hours, and we can get you going - unless you don't have a budget. Rep: Are you interested in a product demo of how we are in the magic quadrant? We have won all these awards. Prospect: Actually, this isn't a great time … I am calling about our software that helps you with the strategic implementation of your biggest problems from Outbound Company. Rep: Aja Frost, my name is Dan from Outbound. So, what does a typical cold call look like in sales? Cold Call Script Examples Even as an outbound tactic, with enough research and qualification, a cold call can be executed in a way that's no longer "cold." Plus, you may not always have an abundance of inbound leads. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. They need to receive a "cold call" from you, where you introduce yourself and your services and make your value proposition clearer. In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. In inbound sales, prospects willingly "opt-in" and become a lead after encountering your website or campaign. It's also especially powerful when paired with the inbound methodology. Cold calling is most effective when paired with strategies such as prospecting and sales qualification.
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